Information Systems: A Manager's Guide to Harnessing
Technology

Dublin Core

Description

This book is written for a world that has changed radically in the past decade. At the start of the prior decade, Google barely existed and well-known strategists dismissed Internet advertising models (Porter, 2001). By decade’s end, Google brought in more advertising revenue than any firm, online or off, and had risen to become the most profitable media company on the planet. Today billions in advertising dollars flee old media and are pouring into digital efforts, and this shift is reshaping industries and redefining skills needed to reach today’s consumers.

Creator

-

Source

https://open.lib.umn.edu/informationsystems/

Publisher

UNIVERSITY OF MINNESOTA

Date

-

Contributor

Baihaqi

Rights

Creative Commons

Format

Digital PDF

Language

English

Type

Files

Information-Systems-A-Manager039s-Guide-to-Harnessing-Technology-1538497232.pdf

Citation

-, “Information Systems: A Manager's Guide to Harnessing Technology,” Open Educational Resource (OER) , accessed October 20, 2020, http://oer.iain-padangsidimpuan.ac.id/items/show/2661.

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