Core Concepts of Marketing

Dublin Core

Subject

Description

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the
general purpose of any business. It is also a fundamental definition of marketing. This
text introduces students to the marketing strategies and tools that practitioners use to
market their products.

Creator

John Burnett

Publisher

Internet Archive

Contributor

Cut Rita Zahara

Rights

Creative Commons

Type

Files

Core_Concepts_of_Marketing_39965.pdf

Collection

Citation

John Burnett, “Core Concepts of Marketing,” Open Educational Resource (OER) , accessed April 14, 2021, http://oer.iain-padangsidimpuan.ac.id/items/show/683.

Document Viewer